...After scouring the Internet to fill her house with only the best toys for her infant twin sons, Lori Pope hated to watch the clutter build as the boys lost interest.
If you can rent movies, video games and even handbags online, she thought, why not toys?
Baby Plays subscribers visit the company's Web site to browse among nearly 200 toys for newborns through preschoolers. Customers build a wish list of toys they'd like to rent, and Pope's staff ships them to their door.
Baby Plays' inventory includes popular toys by brands such as VTech, LeapFrog and Playskool as well as more obscure European manufacturers. Pope keeps at least seven of each kind of toy in stock so she can fulfill almost every request. She plans to double her inventory over the next two months....
